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scale of preference

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  • Preference-rank translation — is a mathematical technique used by marketers to convert stated preferences into purchase probabilities, that is, into an estimate of actual buying behaviour. It takes survey data on consumers’ preferences and converts it into actual purchase… …   Wikipedia

  • Scale (social sciences) — In the social sciences, scaling is the process of measuring or ordering entities with respect to quantitative attributes or traits. For example, a scaling technique might involve estimating individuals levels of extraversion, or the perceived… …   Wikipedia

  • scale — 1. A standardized test for measuring psychological, personality, or behavioral characteristics. SEE ALSO: score, test. 2. SYN: squama. 3. A small thin plate of horny epithelium, resembling a fish s., cast off from the skin …   Medical dictionary

  • Personality and Preference Inventory — The Personality and Preference Inventory (PAPI) was originally designed by Dr Max Kostick, Professor of Industrial Psychology at Boston State College, in Massachusetts, USA, in the early 1960s. Kostick’s original goal was to design an instrument… …   Wikipedia

  • Edwards Personal Preference Schedule — The Edwards Personal Preference Schedule (EPPS) is a forced choice, objective, non projective personality inventory, derived from the theory of H. A. Murray, which measures the rating of individuals in fifteen normal needs or motives. On the EPPS …   Wikipedia

  • Intent scale translation — is a mathematical technique used by marketers to convert stated purchase intentions into purchase probabilities, that is, into an estimate of actual buying behaviour. It takes survey data on consumers purchase intentions and converts it into… …   Wikipedia

  • Traditional knowledge about natural history of fishes — IntroductionGond people of the Mendha and Dhivar people of the Khursa are the biomass dependent people. The life, culture, traditions, economy and livelihood of these people are directly linked with natural resources. In the subsequent pages of… …   Wikipedia

  • List of marketing topics — This is a list of marketing topics. Marketing fundamentals * [ [Marketing] * Consumer * Business Marketing * Core * Customer ** Customer lifetime value (CLV) ** Customer relationship management (CRM) * Marketing mix * Marketing orientation, also… …   Wikipedia

  • Public policy doctrine — Conflict of laws Preliminiari …   Wikipedia

  • Detinue — Tort law Part of the …   Wikipedia

  • Original meaning — Judicial Interpretation Form …   Wikipedia

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